Book/Printed Material Drug advertising and health habits

Title

• Drug advertising and health habits

Summary

• "We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on two important health habits, smoking and exercise, using the 1997-2001 Behavioral Risk Factor Surveillance System (BRFSS), the National Health Insurance Survey (NHIS), and MSA-level DTCA data. We find that the DTCA of tobacco cessation products increases the tendency to smoke for insured people with college education. Similarly, the DTCA related to four chronic conditions reduces the likelihood to engage in moderate exercise. These findings suggest that DTCA does not only affect pharmaceutical demand in the short-run, but also have long-run impacts on people's health by affecting their health habits"--National Bureau of Economic Research web site.

Names

• Iizuka, Toshiaki, 1964-
• Jin, Ginger Zhe
• National Bureau of Economic Research

Created / Published

• Cambridge, MA : National Bureau of Economic Research, c2005.

Headings

• -  Advertising--Drugs--United States
• -  Exercise--United States
• -  Health behavior--United States
• -  Smoking--United States

Notes

• -  Title from PDF file as viewed on 12/7/2005.
• -  Includes bibliographical references.
• -  Also available in print.
• -  Mode of access: World Wide Web.
• -  System requirements: Adobe Acrobat Reader.

Call Number/Physical Location

• HB1

Digital Id

• https://hdl.loc.gov/loc.gdc/gdcebookspublic.2005620569
• http://papers.nber.org/papers/w11770 External

Library of Congress Control Number

• 2005620569

Access Advisory

• Unrestricted online access

Online Format

• image
• pdf

LCCN Permalink

• https://lccn.loc.gov/2005620569

Additional Metadata Formats

• MARCXML Record
• MODS Record
• Dublin Core Record