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Book/Printed Material Observational learning evidence from a randomized natural field experiment

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Title

  • Observational learning evidence from a randomized natural field experiment

Summary

  • "We present results about the effects of observing others' choices, called observational learning, on individuals' behavior and subjective well-being in the context of restaurant dining from a randomized natural field experiment. Our experimental design aims to distinguish observational learning effect from saliency effect (because observing others' choices also makes these choices more salient). We find that, depending on specifications, the demand for the top 5 dishes was increased by an average of about 13 to 18 percent when these popularity rankings were revealed to the customers; in contrast, being merely mentioned as some sample dishes did not significantly boost their demand. Moreover, we find that, consistent with theoretical predictions, some modest evidence that observational learning effect was stronger among infrequent customers. We also find that customers' subjective dining experiences were improved when presented with the information about the top choices by other consumers, but not when presented with the names of some sample dishes"--National Bureau of Economic Research web site.

Names

  • Cai, Hongbin
  • Chen, Yuyu
  • Fang, Hanming
  • National Bureau of Economic Research

Created / Published

  • Cambridge, MA : National Bureau of Economic Research, c2007.

Notes

  • -  Title from PDF file as viewed on 11/1/2007.
  • -  Includes bibliographical references.
  • -  Also available in print.
  • -  Mode of access: World Wide Web.
  • -  System requirements: Adobe Acrobat Reader.

Call Number/Physical Location

  • HB1

Digital Id

Library of Congress Control Number

  • 2007616646

Access Advisory

  • Unrestricted online access

Online Format

  • image
  • pdf

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Cai, Hongbin, Yuyu Chen, Hanming Fang, and National Bureau Of Economic Research. Observational Learning Evidence from a Randomized Natural Field Experiment. Cambridge, MA: National Bureau of Economic Research, 2007. Pdf. https://aj.sunback.homes/item/2007616646/.

APA citation style:

Cai, H., Chen, Y., Fang, H. & National Bureau Of Economic Research. (2007) Observational Learning Evidence from a Randomized Natural Field Experiment. Cambridge, MA: National Bureau of Economic Research. [Pdf] Retrieved from the Library of Congress, https://aj.sunback.homes/item/2007616646/.

MLA citation style:

Cai, Hongbin, et al. Observational Learning Evidence from a Randomized Natural Field Experiment. Cambridge, MA: National Bureau of Economic Research, 2007. Pdf. Retrieved from the Library of Congress, <aj.sunback.homes/item/2007616646/>.