Book/Printed Material Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 How music persuades in television political ads for US presidential campaigns, 1952-2016

Title

• Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016

Other Title

• How music persuades in television political ads for US presidential campaigns, 1952-2016

Summary

• "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description

Names

• Christiansen, Paul Victor, author

Created / Published

• Amsterdam : Amsterdam University Press, [2018]

Contents

• Introduction -- Age of Innocence: 1952 -- Still Liking Ike: 1956 -- New Frontier: 1960 -- Daisies for Peace: 1964 -- This Time Vote Like Your Life Depended on It: 1968 -- Nixon Now!: 1972 -- Leader, For a Change: 1976 -- Ayatollah Casts a Vote: 1980 -- Morning in America: 1984 -- Horton Hears a "Who?": 1988 -- "It's the Economy, Stupid!": 1992 -- At Millennium's End: 1996 -- Bush volume Gore: 2000 -- Mourning in America: 2004 -- Whatever It Takes: 2004 -- Yes, We Can: 2008 -- 47% Solution: 2012 -- #DemExit: 2016 -- Conclusion -- Appendix 1. Interview with Jim Cole -- Appendix 2. Interview with Matthew Nicholl.

Headings

• -  1900-2099
• -  Music in advertising--United States--20th century
• -  Music in advertising--United States--21st century
• -  Music--Political aspects--United States--History--20th century
• -  Music--Political aspects--United States--History--21st century
• -  Fernsehen
• -  Funktionale Musik
• -  Music in advertising
• -  Music--Political aspects
• -  Musik
• -  Präsidentenwahl
• -  Wahlkampf
• -  United States
• -  USA

Genre

• History

Notes

• -  Includes bibliographical references (pages 258-266) and index.
• -  Description based on print version record; resource not viewed.

Medium

• 1 electronic resource (276 pages )

Call Number/Physical Location

• ML3917.U6

Digital Id

• https://hdl.loc.gov/loc.gdc/gdcebookspublic.2021758483

Library of Congress Control Number

• 2021758483

Rights Advisory

• Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode External

Access Advisory

• Unrestricted online access

Online Format

• image
• pdf

LCCN Permalink

• https://lccn.loc.gov/2021758483

Additional Metadata Formats

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• MODS Record
• Dublin Core Record