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Film, Video Stewart-Warner greater advertising and promotional plans for its 1938 refrigerators Also known as: Stewart-Warner refrigerator sales film / Variant title: Stewart-Warner seeing the light

digital viewing copy

About this Item

Title

  • Stewart-Warner greater advertising and promotional plans for its 1938 refrigerators

Other Title

  • Also known as: Stewart-Warner refrigerator sales film
  • Variant title: Stewart-Warner seeing the light

Summary

  • Beginning with a brief segment from Radio City, Horace Heidt introduces his Alemite Brigadiers who assist in the promotion of Stewart-Warner products. A narrator describes the success and popularity of Horrace Height and how his audience is wide reaching through NBC, where he endorses the refrigerator. Then, the film shows the print advertising plans for 1938, in magazines and sales promotional materials, that salesmen can utilize to help market this new refrigerator which includes features such as, "Sav-a-step," "Slid-a-tray," and "Econ-o-lite." Also highlighted are the various promotional materials available for the sales teams, including fixtures and signs, paper promotional materials, and hands-on demonstration objects to engage customers.

Names

  • Heidt, Horace, 1901-1986, onscreen participant
  • Cotton, Larry, onscreen participant
  • Hughes, Lysbeth, onscreen participant
  • Rey, Alvino, 1908-2004, onscreen participant
  • Carney, Art, 1918-2003, onscreen participant
  • Chicago Film Laboratory, production company

Created / Published

  • [1937]

Headings

  • -  Stewart-Warner Corporation
  • -  Refrigerators
  • -  Selling--Refrigerators
  • -  Advertising--Household appliances, Electric

Genre

  • Promotional films
  • Short films
  • Nonfiction films

Notes

  • -  Appearing: Horace Heidt and his Alemite Brigadiers (Larry Cotton, Lysbeth Hughes, Alvino Rey, Art Carney, Bob McCoy, Four Kings, Triple Tonguing Trumpet Trio).
  • -  Includes a segment probably recorded at Radio City, New York City.

Medium

  • 1 video files (digital) (approximately 17 min.) : sd., b&w.

Source Collection

  • Grayson (Eric) Collection (Library of Congress)

Digital Id

Library of Congress Control Number

  • 2023600641

Online Format

  • image
  • video

Additional Metadata Formats

Rights & Access

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Credit Line: Library of Congress, Motion Picture, Broadcasting, and Recorded Sound Division.

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Heidt, Horace, Onscreen Participant, Larry Cotton, Lysbeth Hughes, Alvino Rey, and Art Carney. Stewart-Warner greater advertising and promotional plans for itsrefrigerators. produceds by Chicago Film Laboratoryuction Company [1937] Video. https://aj.sunback.homes/item/2023600641/.

APA citation style:

Heidt, H., Cotton, L., Hughes, L., Rey, A. & Carney, A. (1937) Stewart-Warner greater advertising and promotional plans for itsrefrigerators. Chicago Film Laboratoryuction Company, prod [Video] Retrieved from the Library of Congress, https://aj.sunback.homes/item/2023600641/.

MLA citation style:

Heidt, Horace, Onscreen Participant, et al. Stewart-Warner greater advertising and promotional plans for itsrefrigerators. prod by Chicago Film Laboratoryuction Company [1937] Video. Retrieved from the Library of Congress, <aj.sunback.homes/item/2023600641/>.