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Book/Printed Material Evaluating the effectiveness of public communication campaigns and their implications for strategic competition with Russia

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Title

  • Evaluating the effectiveness of public communication campaigns and their implications for strategic competition with Russia

Summary

  • "Russian efforts to influence the populations of the United States and its allies and partners-including such aggressive means as disinformation campaigns and social media "troll farms"-are a central element of the strategic competition taking place between the United States and Russia. Both countries use public communication campaigns, sometimes referred to as "information warfare," to try to gain advantage over the other. But how effective are these efforts? The authors of this report systematically reviewed rigorous evaluations of the effectiveness of communications campaigns to develop insights into what types of public communications campaigns and messages are most effective and in what contexts. The authors detail their findings and provide recommendations for how the United States can maximize the effectiveness of its public communications in competition with Russia."--Publisher's description.

Names

  • McCulloch, Caitlin, author
  • Watts, Stephen (Stephen Baldwin), author
  • Arroyo Center. Strategy, Doctrine, and Resources Program, issuing body
  • Rand Corporation, publisher
  • United States. Army Special Operations Comand, sponsor

Created / Published

  • [Santa Monica, California] : RAND Corporation, [2021]
  • © 2021.

Headings

  • -  Communication in public administration--United States
  • -  International relations
  • -  Information warfare--Russia (Federation)
  • -  Information warfare--United States

Notes

  • -  Also available on the Internet as a PDF file.
  • -  Includes bibliographical references (pages 18-19)
  • -  See also RAND/RR-A412-1, RAND/RR-A412-3.
  • -  Description based on print resource.
  • -  Description based on print version record; resource not viewed.

Medium

  • 1 online resource (19 pages) : illustrations.

Call Number/Physical Location

  • JF1525.C59

Digital Id

Library of Congress Control Number

  • 2024739003

Rights Advisory

  • This is non-restricted, fully open content that may be accessed on and off of the Library of Congress campus, with no restrictions, by an unlimited number of users

Access Advisory

  • Unrestricted online access

Online Format

  • image
  • pdf

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Mcculloch, Caitlin, Author, Stephen Watts, Doctrine Arroyo Center. Strategy, Publisher Rand Corporation, and Sponsor United States Army Special Operations Comand. Evaluating the effectiveness of public communication campaigns and their implications for strategic competition with Russia. [Santa Monica, California: RAND Corporation, ©, 2021] Pdf. https://aj.sunback.homes/item/2024739003/.

APA citation style:

McCulloch, C., Watts, S., Arroyo Center. Strategy, D., Rand Corporation, P. & United States Army Special Operations Comand, S. (2021) Evaluating the effectiveness of public communication campaigns and their implications for strategic competition with Russia. [Santa Monica, California: RAND Corporation, ©] [Pdf] Retrieved from the Library of Congress, https://aj.sunback.homes/item/2024739003/.

MLA citation style:

Mcculloch, Caitlin, Author, et al. Evaluating the effectiveness of public communication campaigns and their implications for strategic competition with Russia. [Santa Monica, California: RAND Corporation, ©, 2021] Pdf. Retrieved from the Library of Congress, <aj.sunback.homes/item/2024739003/>.