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Book/Printed Material Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : an annotated reading list Assessing and evaluating DoD efforts to inform, influence, and persuade : annotated reading list

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Title

  • Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : an annotated reading list

Other Title

  • Assessing and evaluating DoD efforts to inform, influence, and persuade : annotated reading list

Summary

  • The U.S. Department of Defense (DoD) has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. One reason is that it lacks personnel with sufficient expertise in assessment and evaluation. Although the department is making an effort to infuse sound assessment principles in doctrine and to expand assessment-related course offerings in the military-academic sector, these efforts will take time to bear fruit. These temporary shortfalls extend to the evaluation and assessment of DoD efforts to inform, influence, and persuade. To help fill the gap, RAND produced a reading list for self-study in best assessment practices across a range of sectors. The reading list has two purposes: to provide resources for new assessment personnel to cement and broaden their assessment and evaluation expertise and to serve as a general list of assessment resources that can be made available to assessment stakeholders to improve their assessment expertise. It supplements two companion volumes, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference and Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners.

Names

  • Paul, Christopher, 1971- author
  • Clarke, Colin P., author
  • Matthews, Miriam (Behavioral scientist), author
  • Yeats, Jessica M., author
  • United States. Department of Defense. Office of the Secretary of Defense, sponsoring body
  • National Defense Research Institute (U.S.), researcher

Created / Published

  • Santa Monica, Calif. : RAND Corporation, [2015]
  • ©2015

Contents

  • Introduction -- Annotated inform, influence, and persuade assessment and evaluation reading list -- Evaluation, assessment, and measurement, general principles -- Identifying and developing objectives -- Logic models and theories of change -- Evaluation capacity building -- Traditional defense assessment -- Evaluation of public communication -- Evaluation in public diplomacy -- Assessment in advertising, marketing, and public relations -- Thinking outside the box: truly different approaches to measurement and assessment -- Evaluation and assessment case studies and examples -- Theories of influence, academic -- Theories of influence, applied -- Challenges to and criticisms of assessment processes.

Headings

  • -  United States.--Department of Defense--Public relations
  • -  United States.--Department of Defense
  • -  Evaluation--Bibliography
  • -  Public relations--Bibliography
  • -  Évaluation--Bibliographie
  • -  Evaluation
  • -  Public relations

Genre

  • Bibliographies

Notes

  • -  "Approved for public release; distribution unlimited."
  • -  "Prepared for the Office of the Secretary of Defense."
  • -  "Series: Research Reports."--Publisher's web page.
  • -  "This report is a supplement to two companion volumes, 'Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: desk reference' and 'Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: handbook for practitioners'."--Page iii.
  • -  Includes bibliographical references.
  • -  Description based on print version record; resource not viewed.

Medium

  • 1 electronic resource (v, 23 pages)

Call Number/Physical Location

  • UA23

Digital Id

Library of Congress Control Number

  • 2024739112

Rights Advisory

  • This is non-restricted, fully open content that may be accessed on and off of the Library of Congress campus, with no restrictions, by an unlimited number of users

Access Advisory

  • Unrestricted online access

Online Format

  • image
  • pdf

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Paul, Christopher, Author, Colin P Clarke, Miriam Matthews, Jessica M Yeats, Sponsoring Body United States Department Of Defense. Office Of The Secretary Of Defense, and U.S National Defense Research Institute. Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: an annotated reading list. [Santa Monica, Calif.: RAND Corporation, ©, 2015] Pdf. https://aj.sunback.homes/item/2024739112/.

APA citation style:

Paul, C., Clarke, C. P., Matthews, M., Yeats, J. M., United States Department Of Defense. Office Of The Secretary Of Defense, S. B. & National Defense Research Institute, U. S. (2015) Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: an annotated reading list. [Santa Monica, Calif.: RAND Corporation, ©] [Pdf] Retrieved from the Library of Congress, https://aj.sunback.homes/item/2024739112/.

MLA citation style:

Paul, Christopher, Author, et al. Assessing and evaluating Department of Defense efforts to inform, influence, and persuade: an annotated reading list. [Santa Monica, Calif.: RAND Corporation, ©, 2015] Pdf. Retrieved from the Library of Congress, <aj.sunback.homes/item/2024739112/>.