Book/Printed Material Countering violent extremism in Indonesia : using an online panel survey to assess a social media counter-messaging campaign

Title

• Countering violent extremism in Indonesia : using an online panel survey to assess a social media counter-messaging campaign

Summary

• This report presents the results of an evaluation designed to assess the effects of countering violent extremism (CVE)-themed social media content used in a campaign to promote tolerance, freedom of speech, and rejection of violence in Indonesia. RAND Corporation researchers studied the effects of the campaign by recruiting a sample of Indonesian youth on Facebook and randomly assigning them to a treatment condition that exposed participants to CVE social media posts or a control condition. This report details the research design and findings and offers recommendations for improving such evaluations in the future. The group Search for Common Ground (SFCG) worked with a market research firm to design content for Facebook, Instagram, and Twitter using two different hashtags developed specifically for the CVE campaign: #AkuTemanmu ("I am your friend") and #CapekGakSih ("Aren't you tired?"). RAND researchers recruited 1,570 participants from Indonesia via a series of Facebook advertisements. They assigned participants either to a treatment group that viewed SFCG's CVE content or to a control group that viewed non-CVE placebo content that consisted of advertisements from Indonesian entertainment media and retail companies, as well as public service announcement campaigns. The results indicate that audiences recognized and liked the CVE-themed content at levels comparable to control content, and there were positive effects regarding attitudes toward promoting inclusivity online, although the effect was the result of an unusual, sudden drop in attitudes of control group participants. There also were strong, significant negative treatment effects regarding respondents' attitudes toward living in separated communities.

Names

• Bodine-Baron, Elizabeth A. (Elizabeth Anne), author
• Marrone, James V., author
• Helmus, Todd C., author
• Schlang, Danielle, author
• International Security and Defense Policy Center
• Rand Corporation

Created / Published

• Santa Monica, CA : RAND Corporation, [2020]

Contents

• Introduction -- Methodology -- Findings -- Discussion and Recommendations -- Appendix A: Unnormalized Outcomes -- Appendix B: Robustness Checks.

Headings

• -  Terrorism--Indonesia--Prevention
• -  Radicalism--Indonesia--Prevention
• -  Social media--Political aspects--Indonesia
• -  Social media--Political aspects
• -  Terrorism--Prevention
• -  Indonesia

Notes

• -  "RAND National Security Research Division."
• -  "This research was sponsored by the Global Engagement Center at the U.S. Department of State and conducted within the International Security and Defense Policy Center of the RAND National Security Research Division (NSRD), which operates the National Defense Research Institute (NDRI)"--Preface (page iii).
• -  Also available on the Internet as a PDF file.
• -  Includes bibliographical references (pages 61-66).
• -  See also RAND/RR-A233-2, RAND/RR-A233-3, RAND/RR-4257-DOS.
• -  Description based on print version record; resource not viewed.

Medium

• 1 online resource (xv, 66 pages) : illustrations.

Call Number/Physical Location

• HV6433.I5

Digital Id

• https://hdl.loc.gov/loc.gdc/gdcebookspublic.2024739170

Library of Congress Control Number

• 2024739170

Rights Advisory

• This is non-restricted, fully open content that may be accessed on and off of the Library of Congress campus, with no restrictions, by an unlimited number of users

Access Advisory

• Unrestricted online access

Online Format

• image
• pdf

LCCN Permalink

• https://lccn.loc.gov/2024739170

Additional Metadata Formats

• MARCXML Record
• MODS Record
• Dublin Core Record