Book/Printed Material Midas gold

Title

• Midas gold

Summary

• This work documents a steady increase in commercial failures within the twenty-five years before 1924. The book claims that in 1924 alone there were more than sixteen thousand business failures and points to overselling particularly of installment plans as a major culprit in this trend. It should be noted that this was hardly an objective study: for example, it discusses "Delineator-Designer's Place in the Building, Household and Decoration Field," and both the Delineator and the Designer were published by Butterick, the creator of this work. The introductory essay, putting credit in a favorable light, is by Christine Frederick. A photograph of Frederick is on p. 85. American Memory.

Names

• Butterick publishing company. [from old catalog]

Created / Published

• New York city, The Butterick publishing company, c1925.

Contents

• King Midas and the golden touch.--The present situation.--Wages vs. living costs.--Better homes in America.--The automobile industry.--Time payments.--The department store and time payments.--Delineator=Designer's place in the building, household and decoration field.

Headings

• -  Delineator. [from old catalog]
• -  Designer. [from old catalog]
• -  Cost and standard of living--United States
• -  Installment plan

Notes

• -  "A study of family incomes, 'over-selling' and time-payments as a broadener of markets."

Medium

• 100 p. illus. (incl. ports.) diagrs. 24 cm.

Call Number/Physical Location

• HF5568 .B8

Digital Id

• https://hdl.loc.gov/loc.gdc/gdclccn.25011240

Library of Congress Control Number

• 25011240

Online Format

• image

LCCN Permalink

• https://lccn.loc.gov/25011240

Additional Metadata Formats

• MARCXML Record
• MODS Record
• Dublin Core Record

IIIF Presentation Manifest

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