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Book/Printed Material The southern urban Negro as a consumer

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Title

  • The southern urban Negro as a consumer

Summary

  • This pioneering study on the market impact of African Americans analyzes the buying power of the black population of seventeen of the largest southern cities from Houston, Texas, to Richmond, Virginia, and discusses how best to appeal to urban black consumers through advertising. The investigation, carried out by the faculty and students at Fisk University, uses government sources and original data to analyze African American city-dwellers' occupations and buying habits, quantities of merchandise purchased, market locations for clothing and shoes, and credit systems. American Memory.

Names

  • Edwards, Paul K. (Paul Kenneth), 1898-1959

Created / Published

  • College Park, Md., McGrath Pub. Co. [1969, c1932]

Headings

  • -  African American consumers
  • -  African Americans--Southern States
  • -  African Americans--Southern States--Economic conditions

Notes

  • -  Bibliography: p. [309]-315.

Medium

  • xxiv, 323 p. illus., maps. 23 cm.

Call Number/Physical Location

  • E185.8 .E35 1969

Library of Congress Control Number

  • 71084098

Online Format

  • image
  • pdf
  • online text

Additional Metadata Formats

IIIF Presentation Manifest

Rights & Access

The books in this collection are in the public domain and are free to use and reuse.

Credit Line: Library of Congress

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Edwards, Paul K. The southern urban Negro as a consumer. [College Park, Md., McGrath Pub. Co. 1969, 1969] Pdf. https://aj.sunback.homes/item/71084098/.

APA citation style:

Edwards, P. K. (1969) The southern urban Negro as a consumer. [College Park, Md., McGrath Pub. Co. 1969] [Pdf] Retrieved from the Library of Congress, https://aj.sunback.homes/item/71084098/.

MLA citation style:

Edwards, Paul K. The southern urban Negro as a consumer. [College Park, Md., McGrath Pub. Co. 1969, 1969] Pdf. Retrieved from the Library of Congress, <aj.sunback.homes/item/71084098/>.