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Photo, Print, Drawing 1964 Chevrolet Impala, Placentia, Orange County, CA Gypsy Rose

[ Drawings from Survey HAER CA-2329  ]

More Resources

[ Data Pages from Survey HAER CA-2329  ]

About this Item

Title

  • 1964 Chevrolet Impala, Placentia, Orange County, CA

Other Title

  • Gypsy Rose

Names

  • Historic American Engineering Record, creator
  • Chevrolet
  • Valadez, Jesse
  • Valadez, Armando
  • Imperials Car Club
  • Valadez, Gil
  • Prey, Walt
  • Heckman, Don
  • Behrens, Thomas M., project manager
  • Lockett, Dana, project manager
  • Maxon, Casey T., historian
  • Historic Vehicle Association, sponsor
  • McPartland, Mary, transmitter

Created / Published

  • Documentation compiled after 1968

Headings

  • -  transportation
  • -  custom vehicles
  • -  custom paint
  • -  custom bodywork
  • -  automobiles
  • -  vehicles
  • -  California--Orange County--Placentia

Latitude / Longitude

  • 33.871073,-117.862755

Notes

  • -  Significance: In the early 1960s, a Southern California automotive trend and lifestyle named "lowriding" began to flourish. Combining the custom car styles that had been developing in Southern California since the end of WWII with years of automotive culture within the Mexican-American barrios of East Los Angeles, the lowrider automobile and lifestyle was born. Most simply understood, lowriders are ornately painted full-size American sedans with modified suspension so they sit as close to the ground as possible. Unlike modified "hot rods," performance is not of concern with lowriders only style. The cars were an artistic expression for their owners and enthusiasts, modified to capture the attention of bystanders as they cruised along the boulevards. Although the trend began in a very informal fashion, it quickly turned into a cultural phenomenon as the style progressed throughout the 1960s. Tight-knit car clubs and eventually highly competitive shows came to define lowriding culture. A major catalyst for this development was the formation of one of the most influential clubs, the Imperials. Formed by brothers Jesse and Armando Valadez and friends in 1964, the Imperials Car Club was one of the earliest formal lowrider groups and helped catalyze the movement. By the 1970s, Valadez had built a total of three cars bearing the name Gypsy Rose: two 1963 Chevrolet Impalas and one 1964. While the first two were well-received and helped pave the way, it was the final iteration, the 1964 Chevrolet Impala, that would become the most significant. Customized in the early 1970s, the final Gypsy Rose Impala featured hundreds of roses painted along the body under close to 20 gallons of clear coat paint. The car's ornate paint job was designed and laid down by imaginative artist Walt Prey, assisted by Don Heckman. Prey developed the paint job with inspiration from the decor of a local Mexican restaurant. The duo layered the airbrushed roses with intricate leaves, veiling, and ornate pinstriping on a base of gold pearl white paint and candy red and pink panels. The luxurious interior was crafted by Jesse's older brother Gil Valadez. The bucket seats and rear bench features crushed velvet upholstery in biscuit tuck. The back seat was modified for lounging: A cocktail bar was installed and chandeliers found at a garage sale were fitted as interior lights. Gypsy Rose went on to win many awards at lowrider shows and was a fixture in East Los Angeles where Valadez would cruise with fellow Imperials members, primarily along Whittier Boulevard. When NBC began production on its primetime sitcom Chico and the Man, set in East Los Angeles, Gypsy Rose was selected to appear in the opening credits as it cruised the barrios. Chico and the Man was the first primetime U.S. TV show to be set in a Mexican-American neighborhood. It solidified the car's importance for the Hispanic community while also drawing national recognition to lowriders. The Impala became an icon for lowrider culture and Southern California.
  • -  Survey number: HAER CA-2329
  • -  Building/structure dates: 1964 Initial Construction
  • -  Building/structure dates: ca. 1970 Subsequent Work

Medium

  • Measured Drawing(s): 2

Call Number/Physical Location

  • HAER CA-2329

Source Collection

  • Historic American Engineering Record (Library of Congress)

Repository

Control Number

  • ca4308

Rights Advisory

Online Format

  • image
  • pdf

Rights & Access

The Library of Congress does not own rights to material in its collections. Therefore, it does not license or charge permission fees for use of such material and cannot grant or deny permission to publish or otherwise distribute the material.

Ultimately, it is the researcher's obligation to assess copyright or other use restrictions and obtain permission from third parties when necessary before publishing or otherwise distributing materials found in the Library's collections.

For information about reproducing, publishing, and citing material from this collection, as well as access to the original items, see: Historic American Buildings Survey/Historic American Engineering Record/Historic American Landscape Survey (HABS/HAER/HALS) Collection - Rights and Restrictions Information

  • Rights Advisory: No known restrictions on images made by the U.S. Government; images copied from other sources may be restricted. https://aj.sunback.homes/rr/print/res/114_habs.html
  • Reproduction Number: ---
  • Call Number: HAER CA-2329
  • Access Advisory: ---

Obtaining Copies

If Digital Images Are Displaying

You can download online images yourself. Alternatively, you can purchase copies of various types through Library of Congress Duplication Services.

HABS/HAER/HALS materials have generally been scanned at high resolution that is suitable for most publication purposes (see Digitizing the Collection for further details about the digital images).

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    • Make note of the Survey Number (e.g., HAER NY - 143) and Sheet Number (e.g., "Sheet 1 of 4"), which appear on the edge of the drawing. (NOTE: These numbers are visible in the Tiff "Reference Image" display.)
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  • Data Pages
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If Digital Images Are Not Displaying

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  • Visit the Prints & Photographs Reading Room and request to view the group (general information about service in the reading room is available at: https://aj.sunback.homes/rr/print/info/001_ref.html). It is best to contact reference staff in advance (see: https://aj.sunback.homes/rr/print/address.html) to make sure the material is on site. OR
  • P&P reading room staff can provide up to 15 quick copies of items per calendar year (many original items in the holdings are too old or fragile to make such copies, but generally HABS/HAER/HALS materials are in good enough condition to be placed on photocopy machines). For assistance, see our Ask a Librarian page OR
  • Hire a freelance researcher to do further selection for you (a list of researchers in available at: https://aj.sunback.homes/rr/print/resource/013_pic.html).
  • You can purchase copies of various types, including quick copies, through Library of Congress Duplication Services (price lists, contact information, and order forms for Library of Congress Duplication Services are available on the Duplication Services Web site):
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    • Look at the Medium field above. If it lists more than one item:
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Access to Originals

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  1. Is the item digitized? (A thumbnail (small) image will be visible on the left.)

    • Yes, the item is digitized. Please use the digital image in preference to requesting the original. All images can be viewed at a large size when you are in any reading room at the Library of Congress. In some cases, only thumbnail (small) images are available when you are outside the Library of Congress because the item is rights restricted or has not been evaluated for rights restrictions.
      As a preservation measure, we generally do not serve an original item when a digital image is available. If you have a compelling reason to see the original, consult with a reference librarian. (Sometimes, the original is simply too fragile to serve. For example, glass and film photographic negatives are particularly subject to damage. They are also easier to see online where they are presented as positive images.)
    • No, the item is not digitized. Please go to #2.
  2. Do the Access Advisory or Call Number fields above indicate that a non-digital surrogate exists, such as microfilm or copy prints?

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  3. If you do not see a thumbnail image or a reference to another surrogate, please fill out a call slip in the Prints and Photographs Reading Room. In many cases, the originals can be served in a few minutes. Other materials require appointments for later the same day or in the future. Reference staff can advise you in both how to fill out a call slip and when the item can be served.

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Historic American Engineering Record, Creator, Chevrolet, Jesse Valadez, Armando Valadez, Imperials Car Club, Gil Valadez, Walt Prey, et al. Chevrolet Impala, Placentia, Orange County, CA. Placentia California Orange County, 1968. translateds by Mcpartland, Marymitter Documentation Compiled After. Photograph. https://aj.sunback.homes/item/ca4308/.

APA citation style:

Historic American Engineering Record, C., Chevrolet, Valadez, J., Valadez, A., Imperials Car Club, Valadez, G. [...] Historic Vehicle Association, S. (1968) Chevrolet Impala, Placentia, Orange County, CA. Placentia California Orange County, 1968. McPartland, M., trans Documentation Compiled After. [Photograph] Retrieved from the Library of Congress, https://aj.sunback.homes/item/ca4308/.

MLA citation style:

Historic American Engineering Record, Creator, et al. Chevrolet Impala, Placentia, Orange County, CA. trans by Mcpartland, Marymitter Documentation Compiled After. Photograph. Retrieved from the Library of Congress, <aj.sunback.homes/item/ca4308/>.