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Photo, Print, Drawing 1984 Plymouth Voyager, Detroit, Wayne County, MI Magic Wagon No. 1

[ Drawings from Survey HAER MI-420  ]

More Resources

[ Data Pages from Survey HAER MI-420  ]

About this Item

Title

  • 1984 Plymouth Voyager, Detroit, Wayne County, MI

Other Title

  • Magic Wagon No. 1

Names

  • Historic American Engineering Record, creator
  • Iacocca, Lee
  • Sperlich, Hal
  • Chrysler Corporation
  • Fiat Chrysler Automotive
  • Historic Vehicle Association, sponsor
  • Parker, Diane, project manager
  • Maxon, Casey T., project manager
  • Lockett, Dana, field team
  • Behrens, Thomas M., delineator
  • Rose, Preston T., photographer
  • McPartland, Mary, transmitter

Created / Published

  • Documentation compiled after 1968

Headings

  • -  automobiles
  • -  automobile industry
  • -  vehicles
  • -  gasoline engines
  • -  conservation & restoration
  • -  Michigan--Wayne County--Detroit

Notes

  • -  Significance: The development and production of the Chrysler minivan took place when the Chrysler Corporation was facing an extreme financial crisis. When Lee lacocca became the CEO of the company in 1978, he instituted broad cost-cutting measures. He also secured guaranteed loans from the U.S. government and began revamping the Chrysler vehicle lineup. Although the concept of a minivan was not new, none of the big U.S. automakers were willing to take a chance with the idea despite marketing studies that showed the public would be very receptive to this type of vehicle. Initially lacocca resisted the idea of developing and producing the minivan but Hal Sperlich, his long-time collaborator and staunch proponent of the concept, convinced him. The development of the Plymouth Voyager and Dodge Caravan dovetailed with the creation of the new K-car platform and borrowed many design ideas from that program. A risky design decision that ran contrary to prevailing trends was to utilize a transverse (sideways) mounted engine and front wheel drive for the minivan. The resulting configuration put the engine and drivetrain in front of the driver and passenger compartment, kept the ride height at a sedan level, and eliminated the need for a driveshaft tunnel in the floor pan. The new minivan design was easy to drive and easy to get in and out of, opened the interior space for additional passengers and storage, and could easily fit into a standard residential garage. This combination of features proved to be a winning formula that would appeal to countless young families across the country. By the end of the first year of production, 210,000 Caravans and Voyagers had been sold and manufacturing struggled to keep up with the demand. In subsequent model years, supply was barely keeping pace with demand as the popularity of the minivan continued to grow. Robust sales of minivans played a significant role in returning Chrysler back to profitability. When the Magic Wagon No. 1 rolled off the assembly line in November 1983 it defined a whole new vehicle type and revolutionized the concept of a family car. It is rare to find pristine examples of the first-generation Chrysler minivans today. Their reliability and practicality promoted many years of use and many thousands of miles on the roads. Magic Wagon No. 1 has been owned and cared for by the Chrysler Corporation (now Fiat Chrysler Automotive) from the beginning and became the twenty-fourth vehicle entered on the National Historic Vehicle Register.
  • -  Unprocessed Field note material exists for this structure: N1873
  • -  Survey number: HAER MI-420
  • -  Building/structure dates: 1983 Initial Construction

Medium

  • Measured Drawing(s): 2

Call Number/Physical Location

  • HAER MI-420

Source Collection

  • Historic American Engineering Record (Library of Congress)

Repository

Control Number

  • mi0752

Rights Advisory

Online Format

  • image
  • pdf

Rights & Access

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Ultimately, it is the researcher's obligation to assess copyright or other use restrictions and obtain permission from third parties when necessary before publishing or otherwise distributing materials found in the Library's collections.

For information about reproducing, publishing, and citing material from this collection, as well as access to the original items, see: Historic American Buildings Survey/Historic American Engineering Record/Historic American Landscape Survey (HABS/HAER/HALS) Collection - Rights and Restrictions Information

Obtaining Copies

If Digital Images Are Displaying

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  • Visit the Prints & Photographs Reading Room and request to view the group (general information about service in the reading room is available at: https://aj.sunback.homes/rr/print/info/001_ref.html). It is best to contact reference staff in advance (see: https://aj.sunback.homes/rr/print/address.html) to make sure the material is on site. OR
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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Historic American Engineering Record, Creator, Lee Iacocca, Hal Sperlich, Chrysler Corporation, Fiat Chrysler Automotive, Sponsor Historic Vehicle Association, Diane Parker, Casey T Maxon, Dana Lockett, and Thomas M Behrens, Rose, Preston T, photographer. Plymouth Voyager, Detroit, Wayne County, MI. Michigan Wayne County Detroit, 1968. translateds by Mcpartland, Marymitter Documentation Compiled After. Photograph. https://aj.sunback.homes/item/mi0752/.

APA citation style:

Historic American Engineering Record, C., Iacocca, L., Sperlich, H., Chrysler Corporation, Fiat Chrysler Automotive, Historic Vehicle Association, S. [...] Behrens, T. M., Rose, P. T., photographer. (1968) Plymouth Voyager, Detroit, Wayne County, MI. Michigan Wayne County Detroit, 1968. McPartland, M., trans Documentation Compiled After. [Photograph] Retrieved from the Library of Congress, https://aj.sunback.homes/item/mi0752/.

MLA citation style:

Historic American Engineering Record, Creator, et al., photographer by Rose, Preston T. Plymouth Voyager, Detroit, Wayne County, MI. trans by Mcpartland, Marymitter Documentation Compiled After. Photograph. Retrieved from the Library of Congress, <aj.sunback.homes/item/mi0752/>.