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Book/Printed Material Improving the Department of the Army's marketing for recruitment, hiring, and retention of civilians in critical occupations

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About this Item

Title

  • Improving the Department of the Army's marketing for recruitment, hiring, and retention of civilians in critical occupations

Summary

  • This report presents the results of analyses intended to build a strong Army Civilian brand-that is, to help the Army assess and strengthen its ability to attract high-quality applicants to its civilian workforce and to retain high-quality Army civilian employees. To help the Army develop an Amy Civilian brand and a marketing strategy for it, the authors fielded surveys and conducted analyses to (1) increase the Army's understanding of the job preferences and job search activities of individuals in the external market (job-seekers) and in the internal market (Army civilian employees), (2) assess potential employees' awareness of Army civilian job opportunities and their perceptions of and concerns about Army civilian jobs, (3) compare compensation in Army jobs with that in similar private-sector positions, (4) identify the Army's potential hiring needs over the next decade, and (5) recommend marketing strategies.

Names

  • Orvis, Bruce R., author
  • Markel, M. Wade, author
  • Engberg, John, author
  • United States. Army, sponsoring body
  • Arroyo Center, sponsoring body

Created / Published

  • Santa Monica, Calif. : RAND Corporation, [2022]

Headings

  • -  United States.--Army--Civilian employees--Recruiting
  • -  Armed Forces--Occupational specialties
  • -  Armed Forces--Civilian employees--Recruiting
  • -  Employee retention--United States

Notes

  • -  "Prepared for the United States Army"
  • -  "RAND ARROYO CENTER"
  • -  Also available on the Internet as a PDF file.
  • -  Includes bibliographical references (pages 247-256).
  • -  Description based on print version record; resource not viewed.

Medium

  • 1 online resource (xxiii, 256 pages) : illustrations.

Call Number/Physical Location

  • UB193

Digital Id

Library of Congress Control Number

  • 2024739722

Rights Advisory

  • This is non-restricted, fully open content that may be accessed on and off of the Library of Congress campus, with no restrictions, by an unlimited number of users

Access Advisory

  • Unrestricted online access

Online Format

  • image
  • pdf

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Orvis, Bruce R., Author, M. Wade Markel, John Engberg, Sponsoring Body United States Army, and Sponsoring Body Arroyo Center. Improving the Department of the Army's marketing for recruitment, hiring, and retention of civilians in critical occupations. [Santa Monica, Calif.: RAND Corporation, 2022] Pdf. https://aj.sunback.homes/item/2024739722/.

APA citation style:

Orvis, B. R., Markel, M. W., Engberg, J., United States Army, S. B. & Arroyo Center, S. B. (2022) Improving the Department of the Army's marketing for recruitment, hiring, and retention of civilians in critical occupations. [Santa Monica, Calif.: RAND Corporation] [Pdf] Retrieved from the Library of Congress, https://aj.sunback.homes/item/2024739722/.

MLA citation style:

Orvis, Bruce R., Author, et al. Improving the Department of the Army's marketing for recruitment, hiring, and retention of civilians in critical occupations. [Santa Monica, Calif.: RAND Corporation, 2022] Pdf. Retrieved from the Library of Congress, <aj.sunback.homes/item/2024739722/>.